SIMULATION MODEL STRUCTURE OF BUSINESS PROCESSES FOR A PRODUCT BASED ON AURALIZATION TECHNOLOGY

Within the framework of Auralization acoustic heritage sites using Augmented and Virtual Reality (AURA) project, task was to develop business models for potential products that would use developed auralized 3D model. Accordingly, purpose article is analyze typical specified with an model, which can further be adapted each specific case (marketing scenario).
 In most general terms, a model method doing allows company sustain itself, i.e. generate income revenue. Therefore, development relevant calculate possible or expenses future product.
 The analyzes existing determines ones are suitable at hand. It proposed following models: "Canvas", "Barter" "Joint Ownership".
 "Canvas" described by structure: consumer segment, value proposition, sales channels, customer relationships, product revenues, key resources, activities, partners, cost structure. addition, this proposes E-commerce, Affiliations, Additional Opportunities processes.
 based on social media platform promote services. And in Shared Ownership investors do not buy entire asset, but only part it. For these models, Barter processes presented.
 Based structure simulation proposed. study extended other products. research, scenario modeling will conducted system dynamics approaches.